Lulu Guinness Fashion was founded in 1989 when it’s then a 29-year-old creative director and the founder, created a forward-thinking briefcase for women.
Since the company’s conception, Lulu Guinness’ intention has always been to be slightly outré and push boundaries.
Lulu Guinness Fashion brand creations are regularly seen in the arms of trailblazing women, such as Kate Moss, Fearne Cotton, Emma Watson, Poppy Delevigne, Paloma Faith, and Dita Von Teese. They are women with a fierce sense of humour and an even fiercer sense of their own femininity, who dare to venture outside the parameters set by the predominantly trend-led fashion industry.
The brand’s sophisticated silhouettes, humorous embellishments, and adventurous accessories have become cult favourites around the globe. The central motif, the distinctive Dali-esque lips clutch, remains the brand’s staple accessory, transporting the Surrealist art movement into mainstream popular culture.