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The Importance of Branding

So how important are creatives for your brand?

Creativity is crucial in helping differentiate your brand, product or service from your competitors.

Brand images are much more likely to capture the attention of potential customers.

The late, great advertising guru David Ogilvy observed that :

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”

And this still holds true today.

Unless what you put in any ‘advertising’ space captures the attention of, and engages with your target audience, it’s really a waste of time having it in the first place!

Despite this, there still seems to be an imbalance between the amount of time and effort invested in media and the content that goes into it.

Creativity in marketing is important, especially today when there is an endless supply of content and advertising vying for people’s attention. Finding an original, unusual or different way of tapping into the needs, wants and motivations of target audiences is critical in delivering results.

What do we mean by a Brand?!

Is it the product, or the company or is it the stories and advertisements that a company shares with the audience?

As an example, Coca-Cola sings the songs of happiness, Apple calls the world to innovate, and Google connects the dots for every problem.

But HOW do we know all this?

It’s the creatives that give a voice to the brands but do how creatives play an important role?

Here are some tips to get that perfect brand creative!

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So what do we mean by 'Brand'?

Is it the products, or the company?

Or is it the stories and advertisements that a company shares with the audience? Coca-Cola sings the songs of happiness, Apple calls the world to innovate, and Google connects the dots for every problem.

But HOW do we know all this?

Because it’s the creatives that give a voice to your brand!

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Here’s how creatives play an important role :

Quick Impact :

Good creatives have a quick impact on the audience!

They attract the audience in an instant, one glance, and the viewer’s eyeballs get engaged in the advertisement.

But if there is an ordinary creative, it would rarely catch the attention of the people.

Hence creative agencies use vibrant colours and contrast with various fonts to attract the attention of potential customers.

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Stand-out from the Rest :

A brand’s creatives should stand out from the rest!

The uniqueness of a creative also represents the uniqueness of the brand’s products and services.

The creatives are the voice of the brand, and it should stand out from its competitors to reach the spectrum of the target audience.

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First Impression :

Creativity is the first impression of a brand!

It is the first thing a person sees out in the market or online, and that is what helps shape the brand perception among people.

Merchants should ensure that the creatives are exceptional and eye-catching creating a brand appeal among the target customers.

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Point of Interaction :

Because a creative is the first thing a person sees of the brand!

It also becomes the first point of interaction.

If a person sees the creative on an online platform and likes it, a conversation starts to build around it.

The more a person sees or likes the creatives, the more they will share them with others.

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Originality :

Creatives also characterise the level of originality of a brand!

Until and unless the brand has something novel to showcase, it won’t attract any attention.

Hence, creativity plays a vital role in building the brand identity of a company and its products.

At the end of the day, a brand is a personified adjective where each brand relates to that one word that builds the whole impression around it.

The creative should always emulate the brand’s colours, products and services, brand identity and brand image and convey them to the target audience.

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